Egypt football giant Al Ahly SC, has entered the Web3 football clubs arena by launching its Al Ahly SC NFT collection. This marks makes Al Ahly SC the first African club to feature within FIFA Collect platform, FIFA’s officially digital collectibles ecosystem.
Key Takeaways
- Al Ahly SC NFT sets a benchmark for African football clubs using blockchain to engage fans and monetize digital collectibles globally.
- FIFA Collect’s Right to Buy (RTB) feature enables fans to secure 2026 World Cup tickets, blending NFT utility with real-world benefits.
- The shift to FIFA’s EVM-compatible blockchain signals Africa’s growing influence in Web3 sports, attracting global partnerships and tech innovation.
The unique intersection between football and Web3 has been a buzzing ground for fan interactions and revenue streams for football clubs.
Egypts renowned AL Ahly SC has partnered with Modex and FIFA Collect to estabilsh its first ever football NFT collection. This move underscores how many football clubs leverage blockchain technology in sports to engage fans globally.
The unique tangents offered by Web3 integration in sports enhance global visibility, fan engagements and in some cases, a chance for both fans and football clubs to gain something extra from their passion for the sport.
Al Ahly SC NFT Collection: A New Era for Digital Fan Engagement
The Al Ahly SC NFT series, live on FIFA’s blockchain-powered marketplace, offers fans exclusive access to digital assets, celebrating iconic moments, players and milestones. The club has a 118-year-long history of wins, ties, glorious moments and losses that have fueled the passion of football throughout Northern Africa.
According to the announcements, the football digital collectibles range from rare video highlights to limited edition virtual memorabilia, creating new and immersive ways for supporters within and outside Africa to connect with the club.
Amir Tawfik, CEO of Al Ahly Football company, said;
“Together, we’re bringing innovative experiences to our fans worldwide. This is a milestone in our digital and global growth journey.”
This partnership showcases more about keeping up with trends and emphasizes deepening emotional ties with fans worldwide.
Through Al Ahly SC , this African football club is rewriting how football communities interact within the digital age.
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Moreso given the steady rise of mobile penetration and digital football initiatives thriving on Africa’s vibrant love for the sport.
FIFA Collect Platform: Powering the Future of Football Fandom
Web3 football clubs are a new initiative as the industry adapts to the new forms of marketing and revenue generation blockchain technology offers. At the backbone of this collaboration, FIFA Collect, the new kid on the block for FIFA.
Launched in 2022, FIFA collect originally centred mainly around FIFA World Cup™ and FIFA Women’s World Cup™ content, however, the organization soon expanded into adding more clubs, increasing their reach.
Initially, the platform ran on the Algorand blockchain before announcing its new shift to an EVM-compatible blockchain dubbed the FIFA Blockchain.
The entire scope of this initiative is to present football enthusiasts with a way to connect to favourite players, moments and the game in general, with the bonus of exclusive perks and a chance to earn money.
Partnership with Modex and FIFA Collect enhances global fan engagement through exclusive digital assets and perks.[Photo: Fifa-Collect]
This enabled users to buy tickets before they even became available to the general public.
Over the past few months, alongside the Al Ahly SC, the organization has onboarded various teams like Barcelona, Romanian Football Federation and many more.
The launch of its new FIFA blockchain on March 20th is sure to attract a massive fanbase, prompting even higher revenue streams for existing football clubs.
First-Mover Advantage in Africa’s Web3 Sports Landscape
This new leap into NFTS positions Al Ahly as a trailblazer in Africa’s vibrant sports sector. Football digital collectibles offer various vital perks like;
- Global Brand Expansion: Tapping into FIFA’s global reputation attracts younger, tech-savvy audiences beyond Egypt and the MENA region.
- Fan Monetization: Creating new revenue streams through limited-edition drops and auctionable assets, also providing fans a chance to resell their NFTs in various marketplaces, providing added income
- Innovation Leadership: Joining elite clubs utilizing blockchain technology for authentic fan experiences.
Furthermore, this initiative highlights the benefits of NFTs for football fan interactions such as exclusive ticket access, virtual meet-and-greet for aspiring footballers, and voting rights on club decisions.
The latter is a vibrant trend among Web3 football clubs.
Imagine being able to be part of deciding what your favourite club does; who joins, who gets kicked out; practically, honey, for die-hard fans.
Al Ahly SC NFT Initiative Sets a Continental Benchmark
Al Ahly’s move reflects a growing trend within the sports industry.
Web3 integration is sports isn’t just happening in football, the NBA and NFL are each adopting a blockchain with projects like NBA Top Shot, Sorare NBA, and NFL rivals.
According to EIN Presswire, the digital collectibles Market is posited for a 17.3% CAGR growth reaching up to $54 million by 2035.
With the much anticipated 2026 FIFA World Cup, the FIFA collect platform will surely experience a significant surge with fans and clubs gearing up for a heated season.
By launching its Al Ahly SC NFT collection, the club understands that the future of marketing, access and new revenue streams is web3.
Blockchain technology in sports provides new access to perks, bridges the gap between players and fans and provides alternative ways for both the club and the fans to earn.
For fans and collectors, the message is clear: the future of football fandom is digital, decentralized, and driven by innovation.
