How Visa Is Backing Francophone Fintech Growth
Visa positions Francophone Africa fintech growth as emerging alternative to Anglophone giants, deploying $1 billion across 17 nations targeting Dakar, Cotonou, Abidjan. Loïc Aplogan: “We’re not just writing checks; We’re co-developing, iterating, and scaling what works.” Co-creation model partners with local fintechs (JUMU in Côte d’Ivoire) to develop mobile-first payment solutions as 60% of West Africa’s population under 25 drives digital-first expectations. “Follow the User” strategy meets consumers where mobility and digital payments provide financial access.
